The reality of creating beautiful things that communicate not just ideas but emotions is always struck on a blank page. It's here that we start at the beginning of things. And of course this is guided and briefed by the client and their needs towards the desired communication and results. But firstly we begin on a blank page and move towards constructing a feeling that involves us in what we are seeing.

This is the work of the graphic or motion designer.

This is my work.

I began as an artist having studied at the Ontario College of Art In Toronto Canada.  And then wen ton to study at York University gaining a degree in Fine Arts and Critical theory. Afterward I had exhibitions in North America and in Europe learning both to communicate difficult and subtle ideas through imagery. This ability to communicate ideas brought me to a point of communicating feelings and depth through imagery. And it was at this point that I decided to move into Graphic Design and Animation.  I went on to study 3D animation  with Maya and Alias Wavefront and began my career in Film and Post production and then finally in Graphic Design and Branding.

My work in concepting and critical theory has given me the ability to communicate ideas and feeling through visuals. It has led me to develop levels of meaning within a work and ultimately to communicate a desired idea or concept through the visuals.

I like to work closely with the client to bring their ideas forward and into the visuals they need. It's a process of integration and interdisciplinary practice as well as an interactive process.

This is how it's done. Simple.