Canei Wine Global repositioning

This was a Global repositioning campaign from Canei Wine. They wanted to move from an older target audience to a younger hipper target audience. This was to be done with Graphic Design. So a campaign was created and the graphic elements to support it. This new tone of voice and graphic content was used in Point of Purchase spots as well as in add and promotional spots, Along with a new website. My own role in this was as lead Designer.

You may also like