Final Logo
Storyboard
On Air Elements
Abri Campaign
The Box Music Television, Re-Branding
This was the complete Re-Branding of a Music Chanel in The Netherlands. The strategy was to create an identity completely different and lighter than the two other existing Music Channels (MTV, TMF) and to give the Channel it's own position in the Market. It was a complete Re-Brand with a new logo. New On-Air Identity. New On-Air Elements. New Marketing Campaigns. And New Business to Business material. The Re-Brand was so successful that it initiated the buy out of the channel by MTV the following year.
